EU VAT registration, reporting, and filing for online sellers using marketplaces and storefronts across Europe.

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What is hellotax?

Founded in 2016 and headquartered in Alicante, Spain, hellotax combines VAT software with local accountants. It serves e-commerce sellers with registration, returns, OSS reporting, and deadline management across European markets.

hellotax is a cloud VAT-compliance service for online sellers operating across Europe. Its software collects marketplace and storefront transaction data, identifies B2C sales, applies applicable VAT rates, monitors deadlines, and presents documents and tasks in a dashboard. Customers can use hellotax for VAT registration or takeover, regular returns, and One-Stop-Shop (OSS) registration and filings. Local tax accountants review data and can submit returns, combining automated processing with human oversight.

The platform covers VAT registration, VAT return preparation and filing, OSS reporting, tax-letter handling, transaction monitoring, deadline notifications, data validation, and country-level compliance support. Amazon, Shopify, other sales channels, and CSV uploads are supported, while the published plans limit integrations by tier. Coverage is focused on European VAT rather than a broad global sales-tax footprint, and local-country compliance fees may apply. hellotax also offers accountant and coworker access and keeps tax documents in the software.

hellotax is aimed at Amazon FBA sellers, marketplace merchants, direct-to-consumer stores, and growing e-commerce companies that need registrations and recurring filings in multiple European countries. Public monthly pricing starts at €49 per country for the New Seller plan, with a lower €39 rate when paid annually; OSS reporting has separate plans. Registration, takeover, OSS registration, and some local compliance work can add one-time or country-specific fees, so the displayed subscription is not the complete cost for every customer.

Key features

VAT registration

Handles VAT-number registration or takeover in supported European countries.

VAT return filing

Prepares and submits regular VAT filings and returns using marketplace, storefront, and uploaded transaction data.

OSS reporting

Identifies EU B2C sales, applies VAT rates, produces ready-to-file OSS reports, and can submit them through its accountant team.

Transaction monitoring

Tracks transaction volumes, validates imported data, and surfaces compliance deadlines and required actions in the dashboard.

Marketplace integrations

Connects Amazon, Shopify, other marketplaces, own storefronts, and CSV uploads.

Tax document inbox

Collects tax letters and documents in a central inbox and notifies customers about deadlines.

Accountant review

Uses local tax accountants for manual quality control, country advice, customer support, and optional filing.

hellotax pricing

Annual New Seller pricing starts at €39 per month per country, or €49 monthly, for up to 500 transactions yearly. Established Seller starts at €99 annually or €119 monthly per country; the five-country package starts at €399 annually or €470 monthly. OSS starts at €75 annually or €89 monthly. Registration, takeover, OSS registration, and local compliance fees may be additional.

PlanPriceWhat's included
New Seller€39/mo annual; €49/mo monthlyPer country; up to 500 yearly transactionsVAT registration or takeover, 1 integration, email support
OSS – Physical & Digital Goods€75/mo annual; €89/mo monthlyOSS reporting and filingOSS software, Tax Letter Inbox, quality control, ready-to-file reports, submission
Established Seller€99/mo annual; €119/mo monthlyPer country; unlimited transactionsVAT registration or takeover, multiple integrations, account manager, email and phone support
5 Countries Package€399/mo annual; €470/mo monthlyFive countries includedUnlimited transactions, multiple integrations, account manager, email and phone support, three hours annual consultation

Free trial: No public free trial is listed; hellotax offers a free consultation call before registration.

Pros & cons

Pros

  • Combines VAT software with local accountants who review data and can submit filings.
  • Publishes entry pricing for country-based VAT plans instead of requiring every buyer to request a quote.
  • Supports Amazon, Shopify, other sales channels, and CSV uploads for transaction collection.
  • Covers regular country VAT obligations and EU OSS registration, reporting, and filing.

Cons

  • Pricing compounds by country and adds separate registration or takeover fees in many cases.
  • Coverage is centered on European VAT, so businesses needing broad non-EU sales-tax compliance need another system or service.
  • The New Seller plan is limited to 500 transactions yearly and one integration.
  • Local compliance fees may apply and the subscription is not every country-specific cost.

Who is hellotax best for?

  • Amazon FBA sellers expanding into multiple European countries and needing registrations plus recurring VAT filings.
  • Marketplace and direct-to-consumer merchants that want transaction imports, deadline tracking, and tax documents in one dashboard.
  • Growing e-commerce companies that prefer local-accountant review and optional filing over software-only VAT automation.
  • Smaller sellers eligible for the New Seller plan and its 500-transaction annual limit.

Coverage

EU VATVAT registrationVAT returnsOSSAmazon FBAE-commerceShopifyMarketplace taxCross-border taxVAT filingTax documentsTransaction monitoring

Integrations

AmazonShopifyOther marketplacesOwn storefrontsCSV uploadAmazon, Shopify, other marketplaces, own storefronts, CSV upload total

Frequently asked questions

How much does hellotax cost?

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Annual New Seller pricing starts at €39 per month per country, or €49 monthly, for up to 500 transactions yearly. Registration, OSS registration, and local compliance charges can be additional.

How does hellotax work, and how long does setup take?

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Customers connect a sales channel or upload CSV data; hellotax identifies sales, calculates VAT, monitors deadlines, and prepares returns. The company says VAT IDs typically take 4–12 weeks.

How does hellotax compare with TaxJar?

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hellotax focuses on European VAT registrations, returns, OSS, and local-accountant filing. TaxJar is broader sales-tax automation, making hellotax more focused for multi-country EU obligations.

What integrations does hellotax support?

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Published plans name Amazon, Shopify, other marketplaces, and own stores. CSV uploads are also supported; New Seller includes one integration and higher plans allow multiple integrations.

Who is hellotax for?

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It targets Amazon FBA sellers, marketplace merchants, online retailers, and e-commerce companies selling across Europe, especially those needing registrations, returns, or OSS reporting.

Is hellotax secure and accurate enough for VAT filing?

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hellotax says imported data receives automated and manual quality control from local accountants. Buyers should validate data mappings, retention controls, supported countries, and filing responsibility during procurement.

Sources

Facts and pricing verified on October 19, 2026. Vendors change pricing often, so confirm with hellotax before buying. How we research

  1. hellotax homepage
  2. hellotax pricing
  3. hellotax OSS
  4. hellotax about us
  5. hellotax VAT tool
  6. Capterra review
  7. Software Advice profile
  8. New Seller help